Wood fired pizza is our passion: At Rural Pizza Company, we believe that the best ideas come from the simplest moments — and ours began under the stars, around a campfire in the quiet hills of Snowdonia.
Our Story
It was during a cold weekend camping trip in 2015 that Sophie and Chris found inspiration for what would soon become their dream business. Sitting by the fire, enjoying the tranquility of nature, a wood-fired pizza truck quietly rolled into the campsite. This was a sight for sore eyes. The crisp crust, smokey flavour and fresh ingredients sparked a fire within them. A desire to bring that same authentic, rustic pizza experience to their own corner of the world. And so, the idea for Rural Pizza Company was born.
Our Mission
At Rural Pizza Company, we’re committed to crafting wood-fired pizzas that are as simple as they are delicious. We use only the freshest local ingredients and make all our dough and sauces. Every pizza is handmade, then cooked to perfection in our wood-fired mobile oven, infusing every bite with a rich, smokey flavour.
Why Wood-Fired?
The magic of wood-fired pizza lies in its simplicity. Cooking with wood creates a unique charred crust. The heat of the fire infuses every bite with a depth of flavour that can’t be replicated in a conventional oven.
Our pizza is made with love, passion, and a little bit of that rustic charm that comes from cooking over an open flame.
Have a look at our menu!
Our first oven (2015)
Experience matters:
We’ve learnt ALOT over the past ten years. This has aided in our understanding of how to run a successful event.
We’ve dealt with harsh winters, hot summers, mad winds, empty festivals, rain, difficult customers and the list goes on! We’ve learnt what works and what doesn’t…what makes a fantastic pizza and experience for customers. Only experience can do that and boy, we’ve got plenty of that!
Enter the Dragon Oven…
We quickly realised that our little trailer wasn’t cut out for larger events so we invested in the Dragon Oven. This oven has been incredible, cooking 9 pizzas at a time and pumping out tens of thousands of pizzas. We cook over 1000 pizzas alone at our usual spot at the New Forest Folk Festival. These events require serious amounts of skill, organisation, planning and, of course, copious amounts of dough.
Ten years in, thousands of pizzas later and we are still as excited and passionate about our product as we were at the start. We absolutely love the thrill our oven gives customers and the intrigue and questions it raises. It is such a pleasure to see our pizza being enjoyed by so many!
And now, welcome our Airstream…
